The collaboration aims to accelerate market penetration, improve campaign effectiveness, and strengthen brand performance across the MENA region.

JGroup Holding has announced a strategic partnership with Smartifai LLC, an AI-powered digital advertising and branding solutions platform.

As part of the agreement, Promofix LLC, JGroup’s digital division, will act as Smartifai’s official commercial sales and representation partner. The digital agency will increase Smartifai’s access to brands and agencies throughout the GCC, Levant and North Africa markets.

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