We understand the True Context

In a world of evolving content, the only way to understand true context is to dive deep and analyze content at the page level.

Contextual Intelligence

Our cutting-edge technology has blended with advanced machine-learning algorithms and computer vision techniques to perform an in-depth analysis of content.

Extract Relations, Typed Dependencies between words and synonyms whether the content of a page is appropriate based not only on the terms on that page but also on the context in which they are used, ensuring there are no blind spots.

Tailored to individual advertiser’s specific brand needs, not just a generic understanding of content.

Brand Safety

We don’t believe in one-size-fits-all model when comes to brand safety.

One size does not fit all

Just as each person is different, brands also espouse unique traits and nuances. Whether you take a no-risk approach or want more latitude as far as where you want your ads to appear, both types of brands can avoid risk while extending their reach using contextual intelligence. And with the breadth of custom brand safety solutions available with us, online advertising becomes progressively safer than ever before.

Content Quality

We process millions of content data points from the page to adequately understand the content quality and suitability that helps to make better ad communication decisions.

Read more about Contextual Tech

Difference Between Contextual Advertising and Behavioural Advertising
By LastName | February 22, 2024 Explainers
Difference between Contextual Advertising & Behavioral Advertising
With the cookie era coming to an end and contextual advertising getting into the track, the main and most repeated question is that what is the difference between contextual advertising and behavioral advertising? Now, that there is an understanding [...]
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Contextual Advertising in the Cookie-less Era
By LastName | February 21, 2024 Explainers
Contextual Advertising in the Cookie-less Era
Let’s face the reality that cookie era is gone. Consumers are calling for more control over their personal information on the internet, and Google is putting a stop to all behavioral targeting strategies. So, now what will happen to those marketers [...]
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By LastName | June 2, 2023 Uncategorized
Prepping Clients for The Cookieless Future
The digital marketing landscape is changing. With the imminent demise of third-party cookies due to increasing privacy concerns, businesses need to pivot their online strategies. Here’s a brief guide to help clients prepare: In summary, the coo [...]
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